Marketing Foundations for SMEs

Stop Guessing. Start Doing Marketing the Right Way.

Marketing shouldn’t feel like a mystery. It should feel like cooking.

If you’re missing the right ingredients, mixing things in the wrong order, or using the wrong heat… the dish won’t turn out even if you’re working hard.

That’s how most businesses feel about marketing now:
lots of posting, boosting, and trying things… but results are random.

AMBTY Marketing Masterclass is a monthly problem-solving series that helps you fix the basics first:
positioning, strategy, messaging, lead flow, and conversion in the right order.

You’ll leave each session with:

• a clear diagnosis (what’s not working)

• a simple fix plan (what to do next)

• practical frameworks + guided exercises (not theory)

Led by Andrew Anderson (14+ years building marketing & digital systems).

This masterclass is for you if…

• You’re “doing marketing,” but you can’t tell what’s actually driving results

• You post, promote, and try things and yet outcomes feel random

• You’re stuck between options and don’t know what to fix first

What you’ll walk away with

• A clear diagnosis of why your current marketing isn’t producing results

• A simple understanding of what marketing should do for your business (and what it shouldn’t)

• A practical starting plan: what to keep, what to stop, and what to focus on next

• How to use AI tools (e.g., ChatGPT, Perplexity) to reduce guesswork and speed up decisions

Guided practice (not just listening)

You’ll do a guided reflection to spot which marketing activities are wasting time and energy so you leave with clearer priorities and a smarter next move.

📅 [29th January 2026] (Thursday)

⏰ [2pm - 4pm]

📍 WORQ Bangsar (Menara UOA - Level 9, Tower B)

🎟 [First 20 Early Birds | RM50 per ticket]